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Apple Has a Problem with iPhone Demand as well as Supply

According to a Bloomberg story, Apple is hinting to its iPhone 13 component suppliers that it may not purchase as many devices as projected owing to a dip in demand.

While the corporation had already reduced orders for the year to 80 million from a target of 90 million, it was said to be intending to make up for much of the shortfall the next year. However, Apple is alleged to have informed manufacturing partners that this may not be the case, and that they may not receive the anticipated increase in orders.

Apple has been battling with supply challenges caused by the worldwide semiconductor shortage, much like practically every other technological business. Apple’s previous quarterly earnings suffered a $6 billion blow owing to the scarcity and the impact of COVID-19 on production in Southeast Asia, according to CEO Tim Cook, and the firm expects an even greater damage this Christmas quarter.

If Bloomberg’s claim is correct, though, the iPhone 13 range may not match Apple’s early goals even if supply is not a problem. Apple generally purchases roughly 75 million iPhones for the year of debut, so the previous intention to build 90 million phones for 2021 represented an expectation of greater demand.

Joe Wallace
Joe Wallace
Joe Wallace is a reporter with over two decades of experience, writing about the latest and greatest technology news. With the most experience on TheOptic team, Joe strives to help highlight the most exciting developments in the technology world, as well as bring you the latest updates on new and developing technologies from around the world.
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