TCGplayer, an online trading card marketplace, will be acquired by eBay, the companies announced today. The purchase, which may be valued up to $295 million, represents eBay’s most recent foray into the expanding trading card industry, which saw a significant uptick during the epidemic.

Trade-in and trade-out sites for trading card games like Pokémon, Yu-Gi-Oh!, and Magic: The Gathering include TCGplayer. Additionally, the business offers sellers resources and services including order fulfillment and storage. Trading card games were referred to be a “attractive category” with “significant growth” when eBay announced the acquisition.

Chedy Hampson, the founder and CEO of TCGplayer, is quoted in the press release as saying, “This new chapter allows us to continue operating independently within eBay, while also benefiting from their decades of industry experience and resources to deepen the connection between hobbyists and their communities.

In the months before to its acquisition of TCGplayer, eBay launched a variety of collectable trading card program. In May, the site said it will collaborate with Professional Sports Authenticator, a firm that evaluates and grades cards, and increased its Authenticity Guarantee to include graded cards worth more than $2,000 as well. eBay Vault, a sizable 31,000 square foot, temperature-controlled facility where buyers and sellers may keep their graded trading cards, was introduced by the firm in June.

Trading card enthusiasts have traditionally bought, traded, and sold cards, but the epidemic sent this group into overdrive, overpowering both stores and grading services. Although the boom has partially subsided, eBay’s purchase of a significant rival implies the business still feels there is enough of money to be earned.