If you’ve ever thought to yourself, “I’d want my digital avatar to wear poorly rendered designer attire,” I’ve got good news.

Meta is introducing an online store where users can buy digital apparel for their avatars on Facebook, Instagram, and Messenger. Prada, Balenciaga, and Thom Browne are among the first labels to open a store, with clothing including a motocross outfit, a trademark sweatshirt, and suits.

Meta CEO Mark Zuckerberg said additional businesses would be featured shortly in a Facebook post.

“Digital commodities will be a key driver of the creative economy and an essential method to express oneself in the metaverse,” he argues.

To produce branded digital clothes, luxury design brands are increasingly collaborating with technological companies. Fortnite debuted Balenciaga skins last year, allowing users to buy branded hoodies for their in-game avatars. Players may visit Gucci Town in Roblox, which has a garden with the brand’s emblem and a virtual store.

Despite the high-profile participants in Meta’s debut, the news was quietly announced this afternoon, and the business did not immediately reply to a request for further information. The store will open “soon,” according to Meta, however details on how consumers will access it were not immediately available. Hopefully, the virtual garments will be less expensive than the real ones. Eva Chen, Instagram’s director of fashion partnerships, debuted one style with a cropped T-shirt, low-rise trousers, and a white belt on Zuckerberg’s avatar on a livestream today.

“I’m not sure I could have pulled that off,” he said. I concur!