The cost of Tesla’s Full-Self Driving (FSD) software has increased to $15,000. Tesla CEO Elon Musk said the increased price—a $3,000 increase—would take effect in North America on September 5th in a message on Twitter.
According to Musk, drivers who place an order for a car before September 5th won’t have to pay the additional fee. The price increase comes as Tesla starts providing drivers with FSD beta 10.69, which Musk deems “a major stride forward.” It is yet unknown if Tesla intends to increase the $199 monthly cost of its FSD membership.
Along with other driver-assistance technologies, the FSD software enables users to utilize Tesla’s Autopilot ADAS to travel to and from predetermined locations. FSD doesn’t totally automate a vehicle; instead, it requires constant driver involvement and attention to the road.
Over time, the cost of Tesla’s FSD beta gradually increased until it reached a launch price of $5,000. However, Tesla increased the cost to $10,000 when it began offering the FSD beta to a small number of customers in October 2020. Tesla started expanding the beta’s user base in September 2021 by adding a new “request” button, and early this year, they raised the price to $12,000.
In 2019, Musk referred to Tesla cars as “appreciating assets,” implying that their worth would rise as the company introduces new driver-assistance capabilities. Later, Musk said that when the software approaches complete self-driving capacity with regulatory permission, “the value of FSD” may exceed $100,000.
The California Department of Motor Cars (DMV) accused Tesla of making “false or misleading representations” regarding the capability of its vehicles to drive itself earlier this month. The DMV asserts that customers may be misled into believing that the cars are capable of operating independently by the titles Autopilot and FSD as well as the language Tesla employs to describe them.
Senators Ed Markey (D-MA) and Richard Blumenthal (D-CT) requested in August of last year that the Federal Trade Commission look into the manner in which Tesla promotes its FSD and Autopilot software. Later, Musk received a letter from the two congressmen in which they “expressed substantial concerns” about Tesla’s driver-assist technology. In response, Tesla claimed that its system could help customers “drive safer than the average driver in the U.S.”