Thursday, December 8, 2022
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TikTok Plans to Make a Big Push Into The Gaming Space

TikTok is reportedly testing games for the app in Vietnam ahead of a “big push” into the market, according to Reuters. “We’re always searching for ways to expand our platform and routinely test new features and integrations that provide value to our community,” a business official acknowledged tests of HTML5 mini-games.

According to the outlet’s sources, the goal is for ad-supported games based on the ByteDance library, which may raise income and the amount of time users spend on the TikTok app — if that’s even possible.

TikTok has already tried at least one in-app mini-game, collaborating with Feeding America to create Garden of Good, a FarmVille-style experience in which users could earn points and donate them. Late last year, it announced a deal with Zynga, the creator of FarmVille, to create Disco Loco 3D, an HTML5-based endless runner that may function inside the app, but fresh rumors suggest that’s only the beginning for TikTok’s gaming aspirations.

Joe Wallace
Joe Wallace
Joe Wallace is a reporter with over two decades of experience, writing about the latest and greatest technology news. With the most experience on TheOptic team, Joe strives to help highlight the most exciting developments in the technology world, as well as bring you the latest updates on new and developing technologies from around the world.
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