A new tool that allows users to share “notes” up to 2,500 words long is being tested by Twitter.
Posts on the social networking site are often limited to 280 characters.
Twitter said that the change was in reaction to users using the service to publish images of longer announcements and direct followers to external newsletters.
A limited group of writers from Canada, Ghana, the UK, and the US will participate in the test, which will last two months.
Readers may view a headline and access the full message by clicking on a link under the new feature, which attempts to retain viewers within the Twitter eco-system.
The business said, announcing the new Notes offering, “Writers have relied on Twitter to publish their work, get seen, get read, spark discourse – everything but the actual writing – since the platform’s earliest days.”
The purpose of Notes is to complete that blank.
The action comes after Twitter bought Dutch newsletter start-up Revue last year.
The company said on Wednesday that Revue will be incorporated into the new Notes platform, which enables authors to include gifs, images, and other elements in lengthy essays that can be read on and off Twitter.
After their remarks are published, users will still have the option to change them.
Dr. Laura Toogood, a social media specialist, said the experiment was a big step for Twitter. She said that rather than connecting out to other websites that can house long-form material, the function will encourage users to remain on the platform itself.
She told the BBC that by adding this added functionality, Twitter is now able to compete with some of the well-known blogging services and perhaps draw in new audiences and other kinds of users.
Additionally, it will encourage current users to blog on Twitter rather than switching to other platforms, which will help them keep their following.
Following an experiment with a limited sample of users, Twitter expanded the maximum character limit for messages from 140 to 280 in 2017.
The most recent action comes as Twitter’s commercial prospects are under examination due to Elon Musk’s proposed purchase of the firm, which raises concerns about its future.
Shortly after Mr. Musk, who had campaigned for such a feature, revealed he had purchased a sizeable share in the company, the company stated in April that it was developing an edit button. The occurrences, according to Twitter, are unconnected.
Additionally, Mr. Musk stated that he believes a subscription model, in which users would be charged to utilize the network, had promise.
It’s difficult to tell if Twitter is experimenting with new forms out of profit-seeking or a sincere desire to attempt to enhance the platform, according to Dr. Nikki Usher, a journalism professor at the University of Illinois Urbana-Champaign.
She told the journalists, “In this instance, one of the things we do know is that people do not like to read long documents online.
“I thus doubt that giving individuals 2,500 characters to work with would eventually improve the standard of the digital public realm. Is it an opportunity to make headlines before the organization undergoes some significant changes? Absolutely.”